Applied the perfect pout only to have it fade away an hour later? Read our top tips for long-lasting lipstick & learn how to make your lipstick stay longer now!

Want to learn how to do your brow makeup? Whether you want to learn how to lighten brows with makeup or how to fill in uneven brows, read our brow...

Moved all your meetings to Zoom or catching up with your family on FaceTime? Ready our guide to camera-ready makeup & nail your Zoom or FaceTime makeup look now!

It’s official: Clean beauty products like mineral makeup are here to stay. Read our guide to the benefits of mineral makeup & learn how to use mineral makeup now!

A complete makeup collection doesn’t have to be expensive. If you’re looking for affordable products, here’s how to build a makeup collection for less than $100.

When it comes to makeup, we definitely believe in playing favourites. Learn which 4 makeup essentials we can’t live without & shop our vegan makeup online now!

Want to learn how to look younger with makeup? From the best foundation for mature skin to priming tips, discover our 4 best makeup tips to look younger now.

Meet our new vegan tubing mascara. Its smudge-proof, water-resistance formula is ideal for sensitive eyes. Here’s why…

Transform into a Mystical Mermaid with the new Make It Magic Palette. 

Detox, hydrate and resurface your skin with this innovative new peel off mask technology.

Want flawless foundation? Here’s how to use our microfibre beauty sponge to apply your makeup perfectly.

Want the kind of natural glowing look that’s trending right now? Read this to find out how to get glowing skin with makeup and our top recommended products to use.

Just like all face masks, sheet masks are formulated to target specific skin concerns. Read this to find the best sheet mask for your skin type.

Here are our pro tips to end the struggle with false lashes and turn you into a pro.

Simple steps to achieve a flawless complexion with our highest coverage concealer.