FREE Gift with any 3+ full-priced products

Choose a FREE Lash Primer (valued at $15.99) when you purchase 3 or more full-priced products in one transaction.*

*Excludes holiday gifting, sale & gift cards. While stock lasts. Online only.


About Eyeshadow

Create amazing eyeshadow look

Build your own bespoke beauty look with an affordable eyeshadow palette. Discover a full spectrum of colours and finishes to create any eye look, from natural to dramatic, with everything from shimmer eyeshadow to glitter eyeshadow to choose from. We stock eyeshadow palettes for under $20 and we have all of the best eyeshadow brushes and tutorials you need to bring those looks to life.

Stick to classic neutrals in soft brown or navy tones. Blend light pinks with deep purples to create depth or gild your eyelids in gold eyeshadow. Play with primaries, like red and blue, for ultra-modern looks. No matter what you’re after, we guarantee we have the best eyeshadow colour for your eye colour.

Our eye shadow lineup includes not only every colour of the rainbow, but every texture too! Experiment with different textures; powder eyeshadow allows for a buildable colour whereas a cream eyeshadow, in a shimmer or metallic shade is super flattering and gives a gorgeous finish on mature eyes.

All-in-one eyeshadow palettes

Create natural-looking, 5-minute eye makeup looks with a complete eyeshadow palette that has everything you need. Discover different palettes specifically designed to create your chosen look every time. From a perfectly natural palette, to evening glam selection no matter your eye colour or shape, we have the perfect eyeshadow palette for you. 

Find the best colour eyeshadows for mature eyes

We believe your age is something to be celebrated, not hidden or covered up with thick layers of uncomfortable makeup. We want you to feel confident and comfortable when you’re wearing our makeup.

When it comes to eyeshadow, the colours you choose will depend on your skin tone, hair colour, and preference. As we age, warmer browns, greys, and natural tones tend to work best, as opposed to bright blues and purples because they can sometimes make us look overdone or older than our years. We make it easier to select the right shades based on your skin tone; with both cool tone eyeshadow palettes and warm tone eyeshadow palettes to choose from. Explore these versatile palettes that offer a range of colours and tones that you can play around with to see what works for you. 

Shop affordable eyeshadow palettes today

Shop with us online today and discover the best eyeshadow palettes available in a wide range of colours. Embrace your natural beauty with our extensive range of eyeshadow palettes and eye makeup products. And with our 90-day money-back guarantee: you can try all of our beauty products, worry-free.