All Eyes On You

Three mascaras. Three cult-inspired formulas. Your new lash obsession.

Meet the All Eyes On You Collection, three high-performance mascaras inspired by cult-favourite formulas from Kevyn Aucoin, Benefit and NARS*.

Whether you want length, volume or lifted lashes, there’s a mascara designed to deliver your best lashes yet, without the price tag.

Plus discover new cream eyeshadow sticks and three new 6-shade eyeshadow palettes, perfect for effortless eye looks anytime, anywhere.

Compare Products?
All Eyes On You
Filter & Sort
Availability
Availability
Price
to
Coverage
Coverage
Finish
Finish
Inspired By Brand
Inspired By Brand

which mascara is for you?

Find your perfect mascara
The Must Have Tubing Mascara
The Big Build Hi-Impact Mascara
The Real Thing Lengthening Mascara
Centre Stage Curl & Volume Mascara
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
32 reviews
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
32 reviews
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
32 reviews
Rating
★ ★ ★ ★ ★
★ ★ ★ ★ ★
164 reviews
Price
Regular price $29.49
Price
Regular price $29.49
Price
Regular price $29.49
Price
Regular price $21.99
Inspired By
Kevyn Aucoin
Inspired By
NARS
Inspired By
Benefit
Inspired By
Lancome
Features
Precision definition, long-wear, zero smudge
Features
Buildable volume, thickening & impact
Features
Lifts, lengthens & separates
Features
Curls, lifts & volumises
Formula
Tubing
Formula
Liquid
Formula
Liquid
Formula
Tubing
Brush Type
Precision definition brush
Brush Type
Plush volumising brush
Brush Type
Precision-grip elongating wand
Brush Type
Curved hourglass brush
Key Ingredients
Carnauba Wax, Vitamin C & E
Key Ingredients
Carnauba Wax, Vitamin C & E
Key Ingredients
Glycerin, Vitamin C & E
Key Ingredients
Hyaluronic Acid, Green Tea, Aloe Vera
Ideal For
Oily lids, watery eyes, long days
Ideal For
Day-to-night impact
Ideal For
Everyday believable length
Ideal For
Curl hold + comfortable all-day wear
Shades
-
Shades
  • The Big Build Hi-Impact Mascara Blackest Black
  • The Big Build Hi-Impact Mascara Teal Feels
Shades
-
Shades
  • Centre Stage Curl & Volume Mascara Blackest Black
  • Centre Stage Curl & Volume Mascara Black Brown