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The Beauty Hub

How to choose a lipstick colour for every occasion

How to choose a lipstick

How to choose a lipstick colour for every occasion

As any makeup lover knows, lipstick has the power to boost your mood and really take your look to the next level. Plus, it’s fun to play around with different colours. A lot of people pop on a nude or peachy hue during the day, then switch to a bold lip at night, but there are so many more options out there!

We recently relaunched the Bold Longwear Lipstick, and trust us when we say there’s a colour to suit every event and occasion, from weekend brunches to date nights and glam parties.

Why you’ll love this long stay lipstick

Longwearing lipsticks have a reputation for leaving the lips dry and flaky. But not this one!

The Bold Longwear Lipstick offers the best of both worlds. It’s a budge-proof lipstick that stays on all day, but it has a creamy texture that glides onto the lips without dragging or pulling. It’s a lipstick that doesn’t smudge, crack or smear even after eating and drinking.

Plus, it contains rich pigments for an intense colour pay off. And let’s be honest, that’s why we wear lipstick in the first place!

Bold Longwear lipstick

How to prep your lips like a pro

The key to wearing a longwearing lipstick is all about what you do before you reach for your lippy. 

These are our tips for long-lasting lipstick:

  1. Gently exfoliate your lips to get rid of flakes that your lipstick might cling to. 

  2. Swipe on a lip balm, like the Lip Elixir Nourishing Lip Treatment. This will hydrate your lips so your lipstick doesn’t sink into any dry spots.

  3. Line your pout with the Pigment Pout Longwear Lip Liner. As a bonus, this creamy lip pencil is infused with Q10 to plump your pout.

  4. Apply the Bold Longwear Lipstick, and add another layer if you want a richer colour.

  5. Use lip liner to clean up the edges” 

By prepping your lips and “sandwiching” your lip colour, your lipstick will last even longer and feel good all day (or night) long.

Bold Longwear lipstick shades

Pick a lipstick for your skin tone

For the most flattering results, go for long-lasting, non-drying lipsticks that match your undertones. These are the colours underneath your skin’s surface, and they affect how makeup looks on your skin.

To figure out which undertones you have, peek at the inside of your wrist.

  • If your veins are purple-ish, you have cool undertones and there’s a good chance you have fair skin and get sunburned easily. Blueish reds, berries, rosy nudes and taupe or beige lipsticks look great on you.

  • If your veins are green, you have warm undertones and your skin probably has a yellow, golden or olive hue. Oranges, fuschias, fiery reds and terracotta browns will pop against your skin, as well as copper and gold.

  • If your veins are blue, you have neutral undertones, which means you have a mix of cool and warm undertones. The good news is that all lipstick shades suit your skin! 

How to choose a lipstick colour for every occasion

Now that you have the lowdown on the best colour for your undertone, it’s time to cherry-pick the best hydrating lipstick for every occasion.

The Bold Longwear Lipstick is available in a range of 12 rich, intense colours, so there are plenty of shades to choose from.

These are the colours our makeup artists love to wear, and when.

For everyday: Classic Mauve. From the boardroom to the bar, you can rely on this shade to get you through whatever the day throws at you. That’s why it’s the best everyday lipstick.

For work, or when you’re wearing a colourful outfit: Dusty Taupe. Looking for the best office wear lipstick? This classic nude is perfect for work, Zoom calls and whenever you’re wearing prints, geometrics or other outfits that might clash with your lipstick.

For brunch and work meetings: Pink Primrose. If you’re wondering when to wear nude lipstick, the answer is anytime! This beautiful pink nude is inspired by Brigitte Bardot, and it’s one of our handbag heroes. It’s soft enough for a corporate setting, but glamorous enough for brunch with the girls.

For when you’re rocking a no-makeup makeup look: Velvet Rose. We describe this lipstick as “your lips, but better!” With a hint of red, it will enhance what you already have, making it great for absolutely any occasion.

For dinner and drinks in winter: Perfect Plum. In the chilly months, pair your red wine and cosy clothes with this plum lipstick. It’s subtle, but has an ultra-fine shimmer to take your daytime or nighttime look up a notch. That shimmer is our secret for how to wear dark lipstick casually.

For those beautiful, balmy nights out: Spring Pink. This stunning coral pink will pop against any outfit, and it’s a great way to look polished and put together without spending too much time doing your makeup.

For picnics and parties: Blushing Rose. Sitting somewhere between pink and red, this tea rose colour is perfect for outdoor events from picnics to engagements, baby showers and more!

For a throwback to the 90s: Honeysuckle. We can’t get enough of 90s trends, and brown nudes are back in a big way! This lipstick will spice up your life, whether you grew up in that decade or not, and it’s a great one to wear after-dark.

For a first date: Nude Coco. This luxury browny nude is runway ready, but we also like whipping it out for dates. The evening lipstick colour is universally flattering and adds sophistication to any look.

For date night: Red Wine. If you’ve been dating for a while, spice it up with a swipe of this bold berry lipstick. The vibrant hue reminds us of sipping wine next to a fire on a winter night, and will make your pout look irresistible.

For evening events: Ruby Red. Going to a gala, engagement or wedding? Every girl needs an iconic red lipstick in their stash, and this is the perfect time to pull it out. We also like wearing it whenever we have an important meeting and need a power lip!

For a night out dancing with the girls: Berry Crush. Hello, statement lip! This deep berry shade is an easy way to elevate your look, and the longwearing lipstick will stay put while you’re on the dancefloor.


Shop non-drying lipsticks online

Remember, these are just suggestions. You can wear any lipstick you love, and at any time!

Like the rest of our range, our lipsticks are vegan and cruelty-free so they’re good for your lips and your conscience. 

Shop the best longwear lipstick now, and get free standard shipping on all orders over NZ$80. Don’t forget to check out our new arrivals, too — new goodies drop weekly!